The UEFA Champions League will have a new home in Italy as Calcio e Finanza reports that Amazon will be carrying the European competition on their Prime Video platform for the 2021-2024 seasons. 

Amazon will reportedly broadcast 16 Champions League games per season, including some featuring Italian teams, up to the semi-finals to be aired on Wednesdays. In addition to the Champions League, Jeff Bezos’ company secured the rights to air the UEFA Super Cup. 

When it comes to the details of the deal, nothing surfaced publicly; however, according to Reuters, the dollar figures for Amazon’s bid in October were around €80-million to €90-million per season. 

The Seattle-based company is looking to boost its Prime Video content in Italy. During the coronavirus pandemic, the media outlet saw a rise in popularity, which is why they’re taking this venture into European football.

It will be interesting to see whether this strategy works out for Amazon, but if it does, it probably won’t take long for them to secure Serie A fixtures.