ViacomCBS have secured the TV rights for Serie A in the United States for a three-year period lasting until 2024.
According to a Tweet from Italian journalist Marco Bellinazzo earlier this week, CBS spent close to $200 million USD to secure the rights for the next three years, paying around $65 million (or €55 million) per year.
CBS outbid existing rights holder ESPN for the Serie A package, having increased the offer to €55 million per year from the initial bid of €40 million per year.
Serie A CEO Luigi De Siervo confirmed the deal to the Italian media earlier today, highlighting how the league had secured a 30% increase compared to the previous deal with ESPN.
Serie A will be added to the Paramount+ lineup, giving American fans a new home to follow the league.
Diritti tv esteri @SerieA
La prima buona notizia è l’assegnazione negli Usa per il triennio 2021/24.
Vince il network Cbs che sta puntando molto di nuovo sullo sport e si è aggiudicata i diritti per circa 55 milioni (dopo una prima offerta intorno ai 40) contro Disney- Eurosport
— Marco Bellinazzo (@MarcoBellinazzo) March 23, 2021