ViacomCBS Has Secured the US Serie A TV Rights for Three Years

ViacomCBS have secured the TV rights for Serie A in the United States for a three-year period lasting until 2024.

According to a Tweet from Italian journalist Marco Bellinazzo earlier this week, CBS spent close to $200 million USD to secure the rights for the next three years, paying around $65 million (or €55 million) per year.

CBS outbid existing rights holder ESPN for the Serie A package, having increased the offer to €55 million per year from the initial bid of €40 million per year.

Serie A CEO Luigi De Siervo confirmed the deal to the Italian media earlier today, highlighting how the league had secured a 30% increase compared to the previous deal with ESPN.

Serie A will be added to the Paramount+ lineup, giving American fans a new home to follow the league.

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Tags Biancocelesti CBS Italy Lazio Serie A ViacomCBS