When Lazio heads onto the pitch tomorrow, they’ll be doing so with a new look to the front of their kits and shorts. The Biancocelesti announced in a press release that Contrader is the club’s latest sponsor, which is a company that specializes in all the most innovative technologies, including artificial intelligence.
The president of Contrader, Dr. Sabatino Autorino, discussed the partnership with Lazio as this is the company’s first venture into football.
We are the first and the only ones in the world to do such a thing. AI has recently been appearing in many clubs, which are building mathematical and statistical models to predict the performance of their athletes, so soon we will certainly no longer be the only ones, but we will remain the first, together with Lazio.
How will we do it? Through “sensors” that are non-invasive, placed in the uniforms, goalkeeper gloves and player shorts. Through these tools, we will be able to evaluate each subject’s physical, tactical, and psychological characteristics. Our expectations are very high, and the challenge we are facing will not be easy. Still, we are certainly one of the companies with the most significant potential right now in the engineering and artificial intelligence sector.
We have the opportunity to lay the foundations, together with the La Prima Squadra della Capitale, for the football of the future, where telemetry will be the order of the day and where artificial intelligence will support the technicians to improve the players’ performances.
Furthermore, thanks to the investments we are making in this and our other technologies, we will create dozens of new jobs for technicians and engineers.
Lazio president Claudio Lotito also discussed this new venture into having Contrader as a sponsor.
Once again, our company proves to be at the forefront in the choice of its interlocutors: technology combined with specialized human skills represents a significant challenge for the present and the future. We want to bring these skills to football, which is a sport where excellence challenges each other on and off the pitch. We, also, in this case, are the first innovators.
With the coronavirus pandemic affecting the financial revenue of clubs over the last two seasons, Lazio having a new sponsor is a business decision that could help lessen the blow.
Don’t expect this latest sponsor with Contrader to be the only sponsor that Lazio announces. Plenty of clubs across Europe will venture into partnerships that might be out of the box thinking to make up for money lost.
