Lazio Women and Serie A Femminile will now be broadcast to more than 100 countries.
As announced by the Italian Football Federation on Friday, partnerships with ESPN in Latin America and the Caribbean, NENT in Northern Europe, and W Sport in Africa have allowed Serie A Femminile to be broadcast in three different continents live, accessing an audience of hundreds of millions of people.
This weekend, ESPN and W Sport broadcasted yesterday’s matches between:
- Roma Women vs Napoli Femminile
- Sampdoria Women vs AC Milan Women
- Fiorentina Women vs Juventus Women
The agreement with S&T Sports Group, the agency that will be in charge of the international distribution of Women’s Football competitions over the next two years, represents the first step towards greater exposure for the entire league.
The FIGC want to conquer new markets, particularly North America and Europe, where they want to increase the visibility of Serie A Femminile, the Coppa Italia, and the Supercoppa Italiana. This will also make watching Lazio Women more accessible.
Ludovica Mantovani, the president of the Women’s Football Division, discussed the deal, saying:
Even though we are only at the beginning of the new season, the possibility of reaching millions of fans around the world through the broadcast of some TimVision Serie A matches confirms the great appeal of our competitions and the margin of growth of Italian women’s football.
The hope is to continue on a fast track to reach new strategic markets soon.