Lazio have officially announced that cryptocurrency exchange Binance will be the shirt’s new main sponsor.
As announced in an official statement earlier today, the Biancocelesti have agreed to a two-year deal with an option for a third with the cryptocurrency exchange, with the agreement being worth more than €30 million.
The Binance branding will be seen on the front of Lazio’s shirt, something that has been missing for multiple seasons now.
🤝 Binance diventa Main Jersey Sponsor della S.S. Lazio
— S.S.Lazio (@OfficialSSLazio) October 13, 2021
Below is president Claudio Lotito’s comments on the deal:
We are very pleased with this new international collaboration.
The partnership with Binance will allow us to extend our digital presence and connect with fans and followers around the world as never before.
The new sponsor will be present on the Lazio shirt for the next game against Inter on Saturday.
Binance is the world’s largest cryptocurrency exchange in terms of daily trading volume and boasts over 30 million users worldwide.
Lazio are the latest club to partner with a cryptocurrency platform, with the technology exploding in recent years.
🤝 Lazio’s partnership with @binance is a two-year deal, with an option for a third year, that has a total value of over €30 million.
— Steven Moore (@S_K_MOORE) October 13, 2021