Lazio’s shirt sponsor generates the club the eighth-most in annual value out of Europe’s top five leagues.
As reported by KPMG Football Benchmark recently, the Biancocelesti’s agreement with main shirt sponsor Binance is worth $11.55 million USD per year (a two-year agreement with an option for a third), making it the eighth-highest generator in Europe’s top five leagues.
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The list is topped out by Manchester United – their agreement with TeamViewer is worth $65.55 million per year and is a five-year agreement.
The second-highest deal is Juventus’ agreement with Jeep, worth $54.97 million per year. Two other Italian clubs are also present on the list – AC Milan (Fly Emirates, $13.98 million per year) and Roma (Digitalbits, $14.15 million per year).
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Lazio’s agreement with Binance will allow them to more comfortably make moves in the upcoming January transfer window.
Coach Maurizio Sarri is keen for squad reinforcements in January so the deal will have immediate sporting effects.
