Lazio’s shirt sponsor generates the club the eighth-most in annual value out of Europe’s top five leagues.
As reported by KPMG Football Benchmark recently, the Biancocelesti’s agreement with main shirt sponsor Binance is worth $11.55 million USD per year (a two-year agreement with an option for a third), making it the eighth-highest generator in Europe’s top five leagues.
The list is topped out by Manchester United – their agreement with TeamViewer is worth $65.55 million per year and is a five-year agreement.
The second-highest deal is Juventus’ agreement with Jeep, worth $54.97 million per year. Two other Italian clubs are also present on the list – AC Milan (Fly Emirates, $13.98 million per year) and Roma (Digitalbits, $14.15 million per year).
Coach Maurizio Sarri is keen for squad reinforcements in January so the deal will have immediate sporting effects.