Lazio has the fifth most valuable kit sponsorship deal in Serie A, according to the figures released by Calcio e Finanza.
The Background
In the current day and age, most football clubs in Italian football are struggling to break even at the end of the year, which is one of the reasons why the Champions League trophy hasn’t returned to the peninsula since Inter Milan’s triumph in 2010.
The Old Continent in general hasn’t been enjoying its most prosperous time in recent years, especially in the aftermath of COVID-19. This is exactly why younger generations are increasingly leaning toward cryptocurrency as a safe haven. But while some of the platforms have been shady and untrustworthy at best, bitcoin price updates highlight why this remains a strong area of investment.
Unfortunately for football clubs, they must do their business the old-fashioned way, and this involves finding revenue streams to help them finance their operations on the market and settle their payments.
Naturally, the figures generated by the clubs mainly hinge on their popularity, as well as modern and historic success (which are often intertwined). Hence, the biggest clubs will always generate the highest revenues thanks to their luring power, and this is perfectly depicted by the list of the most valuable kit sponsorship deals in Serie A.
Juventus Has Most lucrative kit Sponsorship Deal in Serie A
Juventus remain the king of the hill in this regard, especially after renewing their collaboration with Adidas for another 10 years. The two giants have been commercial partners since 2015. While the original agreement was set to expire in 2027, they have now pushed back the deadline until 2037. The German manufacturer is now expected to pay the Turin-based club €46.1 million every year.
Inter Milan & AC Milan on the Podium
Inter Milan lands in the runner-up spot, as their agreement with Nike yields a €28 million per year. Their crosstown rivals, AC Milan, aren’t too far behind, as they complete the podium thanks to an agreement with Puma worth €25.1 million per season.
Roma & Lazio Complete Top 5
The three Northern Italian giants are in a world of their own, as fourth-place Roma only earns a fraction of the aforementioned figures. First of all, it must be noted that the Giallorossi haven’t disclosed the figures of their agreement with Adidas, but they are believed to be collecting a yearly sum in the region of €5 million.
Finally, Lazio lands in 5th place, as their five-year agreement with Mizuno has been earning them €3.9 million. This accord is valid until the end of the 2022/23 season
